✧
LUMINA
MED SPA
Business Performance Dashboard
A clear view of what's working, what to watch, and where to grow.
September 2026
Compared with August 2026

1 Monthly Overview

Total Revenue

Appointments
$56,420 · 71.9%
Retail Sales
$14,250 · 18.2%
Gift Cards
$7,780 · 9.9%
▲ 7.2% (+$5,250)
vs. August 2026 ($73,200)

Appointments

312
▲ 5.8%
vs. August (295)

New Clients

38
▲ 18.8%
vs. August (32)

Returning Clients

142
▲ 3.6%
vs. August (137)

Marketing Spend

$3,850
▲ 6.9%
vs. August ($3,600)

2 Biggest Opportunity

Grow Laser Hair Removal Bookings

Laser hair removal has attractive potential margins, but bookings declined 12% from August. Review available appointment capacity and offer rebooking to eligible existing clients before increasing advertising.

Opportunity to investigate
↗

3 Your Money

Revenue Trend

January–September 2026 · Monthly revenue
$80k$70k$60k$50k$40kJanFebMarAprMayJunJulAugSep
✔ What changed: Revenue grew 7.2% in September, continuing the year-to-date upward trend.

Where Revenue Comes From

$78,450Total
Injectables · $35,302
Laser treatments · $21,966
Facials & skin care · $11,768
Body contouring · $5,492
Other · $3,922
✔ What's working: Injectables are the largest service category. Category amounts include retail and gift-card transactions assigned to their associated product or service groups for this demo.

4 Trends & Performance

Top & Bottom Services

⚑ What to watch: Botox bookings rose 18% while laser hair removal fell 12% versus August.

Memberships & Packages

Active memberships156
Apr
May
Jun
Jul
Aug
Sep

September: 18 new memberships · 5 cancellations · 31 packages redeemed

✔ What's working: Active memberships rose 9.1% from 143 to 156, increasing recurring revenue opportunities.

Employee Performance

Revenue attributed to treatment providers · September
Jenna S. (RN)
Top performer
$18,450
Maria D. (PA)
Strong repeat bookings
$16,280
Katie T. (Esthetician)
Growing skincare sales
$11,920
Chris R. (Injector)
Opportunity: available slots
$8,110

Six-person team: four treatment providers, one front-desk coordinator, and one operations manager. Non-provider staff are not ranked by sales.

⚑ What to fix: Review Chris's open appointment slots and booking mix before making staffing decisions.

5 Marketing Performance

Revenue vs. Spend by Category

Attributed campaign revenue compared with marketing cost
$15k$10k$5k$0GoogleSocialEmailSMSOtherAttributed revenueSpend
✔ What's working: Email has the highest modeled attributed return relative to spend. Marketing attribution may overlap with sales channels, so figures should not be added to total revenue.

Reputation & Customer Satisfaction

4.8 ★Average Google rating
276 total reviews
94%Positive post-visit survey responses
42New reviews this month
▲ Reviews up 3%

September generated slightly more new reviews than August. Continue asking satisfied customers for feedback and responding promptly to concerns.

✔ What to watch: Maintain service consistency as appointment volume grows. Satisfaction percentages use fictional survey responses.